I recently left the traditional ad agency world to delve headfirst into the world of pay-per-click (PPC) advertising and search engine optimization (SEO).

I have worked on behalf of TollFreeForwarding.com, as the principal manager of its international Google AdWords account. This PPC account spends about $40,000/month, in over 100 countries. I was responsible for all aspects of the company's PPC efforts, including:

• campaign strategy
• keyword selection
• geographic targeting
• keyword bidding
• placement targeting
• landing page optimization
• account management
• team training

On the SEO side, I worked with a team to increase the company's organic rankings. My role was to strategically optimize content, including the following:

• web copy
• white papers
• seo articles and article marketing
• press releases
• blog entries
• metadescriptions, anchor text, image titles, and alt tags

I am available for freelance consultation, no matter the size or scope of your company or campaign. I will work within your budget to find solutions regarding PPC, SEO, content creation, and website optimization.

And because I come from a traditional copywriting background, I can not only help you improve your organic and paid listings, but I can write strong marketing copy for your brand that won't sound like keyword-stuffed mumbo-jumbo. I strongly believe that optimized copy and marketing copy can and should be one in the same.

I am located in Los Angeles, but have worked with clients across the state, across the country, and across the pond. That's the beauty of this whole internet thing, isn't it?

Please contact me to discuss your project.

"Wow!! You're awesome! We're up towards the top of every search. Thanks so much!"

- Kevin Brady, bradycamps.com

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