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I don't love advertising. I find it a tad disconcerting when people say they do. After all, no audience would say, "I love advertising," and they're the ones you're really after. Still, advertising is something I've found I'm rather good at. I have a knack for taking smart insights and communicating them in a way that is meaningful. What I create goes beyond a simple ad or article or brochure. What I create, above all, is a voice. My formal training began at Syracuse University, where I majored in Advertising, Political Science, and French. I wasn't all book nerd, though; I was band nerd, too. I was most likely several other kinds of nerd also, because upon graduation, I was named one of 12 Syracuse University Scholars, the highest undergraduate honor you can receive. I went on to hone my skills further at the Adcenter at Virginia Commonwealth University. You might know it today as the VCU Brandcenter, but as a force of habit, I refuse to call it that. As an aside, I also refuse to say Reagan National Airport, even though I just did. At VCU, I earned a master's degree while working with some of the brightest minds I have ever encountered. Since then, I've worked on a number of different clients, some that engaged my interests right away (politics, women's rights, environmentalism), and some which grew increasingly more interesting with time (I can tell you ridiculous amounts about how fascinating the avocado is, for instance). After five years, agency life burned me out a bit. In 2009, I fell into a different kind of job, where I started learning SEO and PPC strategies. This, much like the avocado, was far more intriguing than I would have initially guessed. I liked that I was constantly learning, and that I could see how users interacted with my content. In traditional advertising, you don't really know if someone smiles at your print ad, or rolls their eyes at your radio spot. But on the web, you can get a feel for these things. I also enjoy the interplay between websites and search engines: each one trying to stay one step ahead of the other, like a chess match. Stylistically, I think it's accurate to say I'm a no-nonsense kind of gal, except that I goof off a lot. I love watching football, going out to eat, seeing live music, drinking beer and wine, and traveling. I live in Culver City with my dog Tucker and together we watch unhealthy amounts of cartoons. Anything else you want to know? Shoot me an email. Thanks for coming by. - kim |
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