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ORANGE COUNTY REGISTER

The OC Register had a lot of things working against it: declining circulation. Increased competition. And a teeny, tiny ad budget.

We needed to convince people that the Register was still relevant to their daily lives. And we tried to do so by stirring emotions, raising tough questions, and getting people to TALK ABOUT IT.

talk-about-it
downloadables
kohatsu-résumé
kohatsu-reel
portfolio pdf
email-kim

kimkohatsu@mac.com

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