 |
|
 |
|
OC POST |
||
|
|
|
In 2006, the OC Register launched a quick-read format newspaper to meet the needs of an audience that had an interest in reading the newspaper, but not the time. I never agreed with the basic assumption made about the audience; that is, that people who don't follow the news have any interest in keeping up with the news—because, well... they don't. So it was little surprise to me when, just a few months later, the OC Post folded. Still, I like to think of this campaign as one of those cases where good advertising helped to kill a bad product. (I hope?) Creatively, our campaign centered around taking something long, like a traditional newspaper, and condensing it to fit within the media buy, much like the OC Post did. |
||
|
|
|
TV SPOTS - "Romeo + Juliet" :30 and "Salon" :30 These spots were featured in SHOOT magazine's "Best Spots You'll Never See." |
||
|
|
|
|
|||||||||||||||||||||||||||||||||||||||
 |
|||||||||||||||||||||||||||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|||||||||||||||||||||||||||||
